home
***
CD-ROM
|
disk
|
FTP
|
other
***
search
/
Understanding McLuhan
/
Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
/
mac
/
McLuhan
/
MCLUHAN.DXR
/
06820_Field_TCUM T385.txt
< prev
next >
Wrap
Text File
|
1996-04-10
|
919b
|
16 lines
people to involve themselves in hideous difficulties, along with
their entire inability to turn a hand to help themselves, the
more they giggled. “Satire,” said Swift, “is a glass in which we
see every countenance but our own.”
The comic strip and the ad, then, both belong to the
world of games, to the world of models and extensions of
situations elsewhere. MAD magazine, world of the woodcut, the
print, and the cartoon, brought them together with other
games and models from the world of entertainment. MAD is a
kind of newspaper mosaic of the ad as entertainment, and
entertainment as a form of madness. Above all, it is a print-
and woodcut-form of expression and experience whose sudden
appeal is a sure index of deep changes in our culture. Our need
now is to understand the formal character of print, comic and
cartoon, both as challenging and changing the consumer-